✦ Available in Paris from May 2026

Creative
Designer &
Strategist

Branding · Packaging · Social Media · AI-Enhanced Content

I help brands find their visual voice — from identity and packaging to content that actually connects. Based in Lima, moving to Paris. Open to freelance and full-time opportunities.

FR Advanced EN Upper-Intermediate ES Native PT Intermediate
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Hi, I'm Karla :)
Karla Castañeda
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18+
Brands designed
3+
Years of experience
4
Languages
∞
Ideas per day

About me

Designer by passion,
strategist by practice

I'm Karla, a graphic designer and content strategist from Lima, moving to Paris in May 2026. I have a Civil Engineering background, which means every creative decision has a reason behind it.

Over the past 3+ years I've taken brands from zero — identity, packaging, social media, e-commerce. Along the way I've also worked as a community manager, which means I understand not just how a brand should look, but how it should talk, listen, and show up every day.

I integrate AI into my creative process not to replace ideas, but to push them further and faster.

I speak four languages — French at an advanced level — which means I can work with international brands and communicate across cultures without friction.

✦
Branding & Identity
Logo, brand guide, visual system
◈
Packaging Design
Product labels, mockups
◎
Social Media
Posts, Reels, Stories, strategy
⟡
AI-Enhanced Content
ChatGPT, Midjourney, Higgsfield, ElevenLabs, FLOW
◇
Copywriting
CTAs, storytelling, captions
⬡
Motion & Design Tools
Illustrator, Figma, Photoshop, Canva, CapCut, DaVinci
Google SuiteGoogle Suite
MS OfficeMS Office
IllustratorIllustrator
PhotoshopPhotoshop
FigmaFigma
After EffectsAfter Effects
Adobe FireflyAdobe Firefly
ClaudeClaude
KlingKling
MidjourneyMidjourney
ElevenLabsElevenLabs
DaVinci ResolveDaVinci Resolve
Meta AdsMeta Ads
ShopifyShopify
WordPressWordPress
TrelloTrello
MS ProjectMS Project
Power BIPower BI
MiroMiro
ZendeskZendesk
HubSpotHubSpot
AutoCADAutoCAD
Google SuiteGoogle Suite
MS OfficeMS Office
IllustratorIllustrator
PhotoshopPhotoshop
FigmaFigma
After EffectsAfter Effects
Adobe FireflyAdobe Firefly
ClaudeClaude
KlingKling
MidjourneyMidjourney
ElevenLabsElevenLabs
DaVinci ResolveDaVinci Resolve
Meta AdsMeta Ads
ShopifyShopify
WordPressWordPress
TrelloTrello
MS ProjectMS Project
Power BIPower BI
MiroMiro
ZendeskZendesk
HubSpotHubSpot
AutoCADAutoCAD

Portfolio

Selected work

A mix of branding, packaging, and content projects — each one built around the brand's specific goals and personality.

ChienBarf 🐾
Branding Packaging Social Media
ChienBarf
Brand identity and full packaging line for a natural dog food company. Geometric typeface, bold color palette, product photography integration.
Killasumaq ☕
Branding Packaging E-commerce Social Media
Killasumaq
Premium Peruvian specialty coffee brand. Identity rooted in Amazonian iconography, indigenous patterns (Kené), and earthy natural tones.
Synergy 🧠
Branding Social Media
Synergy
Mental health & psychotherapy service. Circular brain logo symbolizing teamwork and trust. Soft blue-teal palette for calm and privacy.
Indomable 🎒
Social Media AI Content
Indomable LATAM
Content strategy, copywriting, and AI-enhanced photo & video production for a LATAM backpack brand. Storytelling-driven approach with measurable engagement growth.
DBT Children's 🏥
Social Media Flyers
Clínica DBT Children's
Content creation, flyers, and brochure design for a pediatric DBT therapy clinic. Warm, trustworthy visual language for a sensitive health context.
NURA 🕯️
Personal Brand Packaging Social Media
NURA
My own artisanal candle brand. Complete identity: naming, logo, packaging, and brand guide. A project born from passion for handmade products.
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Contact

Let's work together

I'm open to freelance projects, full-time roles, and creative collaborations — in Paris or remotely. Drop me a message!

castanedakarla15@gmail.com
📄 Download CV